While much of franchising spent 2025 navigating rising costs, labor volatility and crowded categories, Tide Services, a subsidiary of Procter & Gamble (NYSE: PG), took a different approach: building a scalable growth platform around one of the most essential, and often overlooked household services.
By year’s end, Tide Services expanded its Tide Cleaners and Tide Laundromat footprint through a mix of multi-unit development agreements, targeted acquisitions and strategic conversions.
“Laundry and garment care don’t go out of style, and they don’t disappear in tough cycles,” said Andy Gibson, president & CEO of Tide Services. “In 2025, we leaned into that reality by backing strong operators and modernizing legacy businesses without disrupting the communities they serve.”
In November and December 2025, Tide Services executed one of the most active conversion periods in the category, acquiring and converting 15 legacy drycleaning locations in just 30 days across Florida and Ohio. This included seven Widmer’s Cleaners locations in the Cincinnati metro area and eight Crest Cleaners & Laundry locations along Florida’s Space Coast.
To support its expanding footprint, Tide Services also made several strategic leadership appointments in 2025, elevating long-tenured executives into expanded roles aligned with the company’s next phase of growth. The brand promoted Mike Trozzo to vice president of product and innovation, Macayla Porter to vice president of growth and support, and Emily Schneider to vice president of franchise development.